Email Marketing For Real Estate Agents

Email Marketing For Real Estate Agents: In the real estate industry, getting information out to clients in a timely manner can make all the difference.

It is an industry where communication is as vital to your success as is your knowledge about buying and selling property.

It is no longer good enough to wait for clients to come to you, because that is one sure method to be left behind in a highly competitive marketplace.

These days email marketing is an essential tool for real estate agents and, very often, a preferred method of communication with clients and potential new clients.

Not only it is an ideal way of effectively marketing the properties on your books but it is also an amazingly effective method of marketing your business.

An automated email service, such as RocketResponder, is also an invaluable tool for attracting new clients and obtaining more income from existing clients.

It will also allow you to effectively promote your business, help set you apart from the competition and allow you to be seen as a trusted adviser to your clients.

Attracting New Clients

Let’s face it, there is a lot of competition out there, so every new customer counts and they are not afraid to shop around.

Most of your potential new customers will want to know many of the same things…what you can do for them? how experienced you are in the market? will you will do a good job for them? how efficient are you? can you be trusted? and so on.

You have probably explained these things to people over and over again, but have you considered how email marketing could be of huge benefit to get these messages to your potential new customers?

With RocketResponder you could write a series of emails covering the things that new clients really want to know when deciding on where to place their business.

You do the work once and the emails are sent out to every potential new client who signs up to your email list.

Once the emails are written, there is no more work needed on your part and everybody who joins your email list will receive the information they need about your business.

When email marketing like this is done correctly, then it can really help you convert potential leads into new customers.

Gaining More Income From Existing Clients

Email marketing is also great for informing and reminding existing clients about the full range of services that you provide.

Timely reminders, sent via email, can be that final push that is needed for a customer to take an additional service that might otherwise have slipped their mind (or gone to a competitor).

You can embed links in your emails to take subscribers to the precise page you want them to visit, such as a sales page for the service you are promoting.

Here is an example of one of our many email templates which can be customized with drag-and-drop simplicity:

Promoting your business

Email marketing will allow you to effectively communicate with an audience which has already shown an interest in what you have to say.

Remember that people will sign up for your email list to receive offers, information, details of properties they may be interested in, insider news, time saving tips and much more.

Use email marketing to promote your business and explain why you should be the first choice for the customers you are targeting.

Setting Your Business Apart From The Competition

RocketResponder can help set you apart from the competition by allowing you to give everyone the personal touch they really crave.

You can also showcase your expertise in the market and the knowledge and helpfulness of your staff by sending emails which help your client and, at the same time, highlight the qualities that make you the right choice for buyers and sellers.

The great news is that this does not take up lots of your valuable time because the system is highly automated and about as easy to use as sending regular email.

Become a Trusted Adviser

Building up trust with your customers is probably more important in the real estate industry than many others.

Write emails specifically aimed at buyers, sellers and renters so that your advice is always relevant to your target market.

Moving home can be a highly stressful time and your clients will want to be 100% assured that you will get everything right.

The pointers above gave just some of the ways why using RocketResponder for your email marketing will boost your business and help you gain trust among your client base.

RocketResponder is like having a sales person who works for you 24 hours a day 7 days a week and who never needs to receive a pay check.

Learn more about the features RocketResponder offers for the real estate industry – Email Marketing For Real Estate Agents.

Email Marketing For Real Estate Agents

Email Marketing For Small Businesses

If you run a small business then everything you can do to attract new customers and retain existing ones will help your long-term profitability.

One really powerful way of getting the very best out of your customers is email marketing. This is why RocketResponder has taken a lot of care to look at how it provides email marketing for small businesses.

If your competitors are using email marketing and you are not then they may very well be generating more customer spend than you are.

Some reasons that small business owners give for not using email marketing include:

– It sounds too complicated for me, I don’t want to have to learn something new.

– I don’t have time for email marketing because I am too busy running my business.

– I don’t know how to use email marketing. What would I even write about?

– It is just another cost to spiral out of control.

At RocketResponder we know that these are all very real concerns which is why we decided to make email marketing for small businesses simple, quick and easy to use with a fixed price plan so that costs can never spiral out of control.

We know how important email marketing is to small businesses which is why we have come up with a solution which business owners can confidently use to boost their interaction with customers.

Is It Really Not Complicated?

Using RocketResponder is not complicated at all. In fact if you can send regular email then you can use our software to communicate with your entire customer database.

Choose one of our stunning templates and just drag and drop images and text blocks into the email to get a professionally looking email composed without needing to know any coding skills at all.

It might look something like this…

Or this…

If you prefer you can just send out a simple, text only email without any fancy graphics at all…the choice is totally yours.

One of our top priorities was ensuring that RocketResponder was not difficult to use. It is as simple as writing your email, deciding which list(s) you want to send it to and then choosing when you want to send it.

We also understand that with any new system, people will sometimes run into difficulties so when you need help we are there to get your problem solved quickly and efficiently. This is both easy and fun to use.

But I still don’t have time for email marketing…

There is one thing that virtually all of your customers will have in common…they will want information about the goods or services you provide.

RocketResponder allows you to ensure that every customer gets high quality information from you as soon as they subscribe to your list.

Here’s how it works.

You write a series of emails which will be received by all new customers over a period of days, weeks or months after they subscribe to receive information from you.

These could include a welcome email where you thank them for subscribing, an email introducing yourself and your business, one explaining how they can contact you and where they can get help if things go wrong, another about what set’s you apart, an email or two with useful information about the niche you operate in…that sort of thing.

Just choose the topics you would like to read about if you were a new customer to your business and start writing. (If you don’t like the thought of writing emails, you can outsource this to someone else for very little cost.)

You only have to write these emails once, decide the time interval you want them to be delivered and then every time a new subscriber signs up to your email list they will get the emails delivered without any further work needed on your part.

No customer is missed out and everything you want them to know about your business is communicated to them without you having to interrupt your working day for a moment.

You can also send emails out to your entire list whenever you want…such as when you have an offer or promotion you want to highlight or a special time-limited deal on your website or in store.

RocketResponder is designed to allow efficient communication with your customers while taking up as little of your time as possible.

I still don’t know what to write about…

The section above gave some suggestions about to the kinds of things you could send out in your emails.

If you still need some ideas then just think of the questions that your customers ask all the time.

Is there some advice that new customers want time and time again or some particular information about the products or services you offer? If so, then write about that.

You could send out a regular newsletter to your subscribers, give tips and hints about the industry you work in, use RocketResponder to give exclusive discount codes to your subscribers or to alert them first on red hot offers you have coming up.

Once you start thinking about it you will come up with many ideas for ways to use email to communicate with your customers and potential customers.

I am worried about another uncontrolled business expense…

You can stop worrying. We know that small business owners like to know what their business expenses are going to be ahead of time…so we have taken care of that.

Most email marketing services set their charges based on how many subscribers have joined their list…the more subscribers you attract then the more you pay in monthly fees.

Others will charge based on how many emails you send out and with these price plans it is impossible to calculate how much you will pay in advance.

RocketResponder is much simpler than all that. There is one small monthly flat fee which stays the same regardless of how many people you add to your list or how often you communicate with your subscribers.

Business owners have told us that price certainty is something that is important to them and we have listened.

Small Businesses thrive off repeat customers. People have busy lives and your customers will need to be reminded to comeback and buy from you. The best way to do this is through email.

RocketResponder is like having a sales person who works for you 24 hours a day 7 days a week and who never needs to receive a pay check.

Share this:

• Facebook
• Twitter
• Google
• StumbleUpon

Email Marketing For Small Businesses

How Email Marketing Software Can Improve Customer Retention And Acquisition

Customer Retention and Acquisition: It is one thing getting a customer for your business, but it is quite another to keep that customer.

There are so many things that could happen to stop them remaining with you and going on to be a valuable repeat customer.

In business, it is repeat customers that you really want to really encourage, the kinds of people who love what you do and are happy to spend money with you time and time again.

Here are some possible reasons why customers may decide not do carry on doing business with you:

– they are unhappy with your customer service

– you make it difficult to buy from you

– it is hard to get information on exactly what you offer for sale

– they feel that they are not important to your business

– the overall ‘customer experience’ is not good.

The good news is that when it comes to customer retention, using email marketing software such as RocketResponder could really help with all of the possible reasons shown above for customers deciding to take their business elsewhere.

Let’s take each point in turn:

Your customers are unhappy with the service you provide them.

This is easy to put right. If you have the mindset that you want to retain customers for as long as you possibly can then you will work hard on keeping customers happy.

One great way is to use email to inform your customers about your business and to let them know how they can contact you if things go wrong. Use a short email series when a new customer joins your list to show that you care about each individual customer and how you go the extra mile to ensure that your service will meet and exceed their expectations.

You make it difficult for customers to buy from you.

It is amazing how many businesses fail here. If you do business online then there must be a quick and easy way for customers to buy items from your website. The process should be clear, obvious and very easy to complete.

You can also make it easy to buy from you by sending out emails to your subscriber list which contain information on your current offers, special deals, seasonal promotions and so forth. Also be sure to include a link in the email to the sales page for the deals, services or products that you are highlighting.

Nobody will ever complain that you make it too easy to buy from you.

 Hard to find out what you offer for sale.

Once again you cannot be too obvious about this. Your website, if you are online, should clearly state what you sell so that there is no doubt in the visitor’s mind whether or not they are on the right site for what they want to buy.

Once again use emails to highlight your latest offers. The great selection of email templates and images inside RocketResponder really let you show off what you are selling to maximum advantage and, of course, you can upload your own images to send to your customers via email.

Your customers don’t feel important to you.

This is a really big mistake and one you don’t want to make. Remember that by building a list of customers or subscribers you are building a list of individuals.

When you email your list, always address the emails to the individual and write as though you are writing to just one customer. Imagine your ideal customer and write your emails for that individual. Just doing this will go a long way to ensuring that all your customers feel valued and important to your business.

Overall customer experience.

These days, increasing numbers of customers want to do more than simply buy something from you. They want the buying process to be an experience which begins with them thinking about making the process and continues right through to using the goods or service that they have purchased.

If that process is pleasurable then it is more likely that you will retain more of your customers and attract new ones.

This is one of the reasons that you will want to send out emails on a regular basis to your customers. Say you are introducing a new range of goods in two month’s time. Well it would be a great idea to explain ahead of time that you have exciting new goods coming soon. You can give more and more details as the launch approaches to build up excitement in the minds of your customers.

Then when you are ready to go live a series of emails explaining that you can now buy, and a direct link to the sales page, should really pay dividends.

Finally remember that you will be adding new subscribers to your email list all the time and this is how you can do well on the customer acquisition front.

When someone joins your list and sees that you have a well-structured series of emails to show that you care about your customers and really want to help them, then they will be more likely to want to go on and buy from you.

Using email for customer retention and acquisition is not difficult but it is a really important step in both processes. With RocketResponder we have worked hard behind the scenes to ensure that getting the right message to your customers is fun, really quick and easy to do.

Share this:

• Facebook
• Twitter
• Google
• StumbleUpon

How Email Marketing Software Can Improve Customer Retention And Acquisition

RocketResponder Launches Cool New Responsive Email Editor With 360,000 Free Images

RocketResponder has launched a cool new responsive email editor, which not only ensures that your emails look highly professional, but which works flawlessly across all email clients and on all devices.

This is a huge upgrade for RocketResponder and means you will have total control over how your emails will look for that extra special personal touch that your subscribers will really appreciate.

Not only will your emails look great but the new email editor fully fits in with the RocketResponder ethos of being fun to use and easy to understand.

Now you choose exactly how you display your emails and you can either upload your own images or browse through more than 360,000 free images directly from our email editor. We have integrated RocketResponder with Pixabay to provide you with free, high quality images, vectors and art illustrations that you can use anywhere.

So let’s take a look at how it all works…

When you login to your RocketResponder control panel to send an email to your subscribers you now see a screen which looks like this.

 

Note that there are currently seven templates to choose from but new ones will be added on a regular basis.

The templates are cool, but they are not the coolest part at all…think of them as your starting point but the really cool feature is the total flexibility you now have to be creative with your email design.

Even if you have no design skills, this easy-to-use drag-and-drop system will have you producing professional-looking emails in just minutes.

So choose a template that you like and start having fun…

Here are just some of the really cool features which you will love and will have you looking at the way you send emails in a whole new light…

* There is absolutely no complicated coding to learn or implement.

* Just click on the heading and wording to change it to what you want to say.

* For any elements you don’t need, then just highlight them and delete.

* Click on the pictures to either replace them with your own or choose from the 360,000 images we have available for you.

* Easily add any section from the options in the right hand side by just dragging them over to where you want them to go.

* Make headings, text or pictures clickable with hyperlinks to take your subscribers to the content you want them to see.

* Change font types, text colors, text size and add bullets, lists and buttons with ease.

* Never worry about your emails looking good across all email clients…they just will.

* Never worry about having to optimize your emails for desktops, laptops, smartphones or tablets…we have taken care of that for you already.

* One touch email preview function. See exactly how your email will look before you send it.

Here is a quick look at the awesome image editor. Let’s say you want to replace the standard image with one of a cute kitten…so you click on the picture, press the camera icon and search for the word ‘kittens.’

Or maybe ‘chocolate cake’

Or ‘furniture’…

I think you get the idea…now choose an image you want, edit the text next to it and you are all set.

This is what you might do for example if you have written a blog post about exotic pets…

Default view…

Your version…

Make the image, the headline or part of the text clickable to your subscribers are taken directly to your blog and watch your views get a massive boost.

All you have to worry about is working out what message you want to get across to your subscribers and soon you will be sending out the most eye-catching emails you have ever produced.

Best of all there is no steep learning curve. We have taken a great deal of time to ensure that this is as intuitive and easy to use as is humanly possible.

Reading about the new RocketResponder responsive email editor on a blog post is one thing, but actually using it for yourself is a whole new experience you will not want to miss out on. Log in today and try it for yourself.

Share this:

• Facebook
• Twitter
• Google
• StumbleUpon

RocketResponder Launches Cool New Responsive Email Editor With 360,000 Free Images

Top email tips: How To Do An Email Follow Up Series

When people subscribe to your autoresponder email list they expect to be contacted by you. After all they have given you their email address for the purpose of you contacting them by email.

So when you create a group of subscribers (and remember with an autoresponder like RocketResponder you can have as many different subscriber groups as you want) you will need a series of emails to send out to them.

If you think of your subscribers as guests to an event you have invited them to attend, then your email series is the content you have laid on for them to enjoy.

The beauty of an autoresponder is that nobody ever misses anything by arriving late for the event…the content for each new subscriber begins only once they show up to hear what you have to say.

Here is how it is done…

Writing An Email Followup Series

Assume that you run a website that specializes in everything to do with exotic cats and you sell related products in the exotic cat care market.

You have a form prominently displayed on your website’s homepage which asks people to “Subscribe now to get all my insider secrets about exotic cats and to be first to receive my latest offers.”

Now you want to write some emails – your follow up series – which each subscriber will receive over a time period of your choosing.

For this example you have a short series of just seven emails. These might be the subject area you want to cover in your email series.

1. Welcome to my world of exotic cats, who I am and what you can expect to get from me.

2. Tell me about your exotic cats…follow me on Twitter and post your pictures on my Facebook exotic cats page.

3. Ten top tips for caring your your long haired cats.

4. Why your rare breed of cat is at risk of these three diseases.

5. These diet plans will ensure your cat lives a long and healthy life.

6. Funny stories about cat ownership.

7. Top 20 exotic cat videos on YouTube

Let’s say you want to send out two emails a week – so, for each of the seven messages, you would set the number of days after the subscriber joins your list, that you would like it to be sent out.

You might do it like this:

Message 1 – goes out on on day one

Message 2 – goes out on day three

Message 3 – goes out on day seven

Message 4 – goes out on day ten

Message 5 – goes out on day 14

Message 6 – goes out on day 17

Message 7 – goes out on day 21.

In this example it would take three weeks to deliver your seven messages but the overall size of your email series and the time frame for which you want it delivered is totally up to you.

It might be that you have specific products or services that you have to offer and these offers can be added into the relevant emails.

So a link to your latest deals on cat grooming products would fit naturally into the email about caring for long-haired cats, while your specialist cat good products could be linked to the email on cat diet plans.

You can add to the email series at any time, edit individual emails or change your offers.

One really important point is that not every email needs to contain an offer…in fact it is far better to limit your offers or people will think that you are only interested in their money.

It is good, however, to have a link to be clicked in every email as this gets your subscribers into the habit of clicking on your links. Sometimes the link could be to an offer and at other times to a page on your blog or one of your social media channels for example.

RocketResponder allows you to handle multiple lists of subscribers from one account and managing your email series is simple and straightforward.

Share this:

• StumbleUpon
• Google
• Facebook
• Twitter

Top email tips: How To Do An Email Follow Up Series

Why Do I Need An Autoresponder?

One of the things we are always finding at RocketResponder, is that the most diverse groups of people and organizations can benefit from using an autoresponder.

Two of the most common questions we get asked are “What is an autoresponder?” and “Why do I need an autoresponder?”

The first question was addressed in this blog post – What is an autoresponder and how does it work? - and the second one is the subject of this current post.

It might be easier to first set out why you might not need to use an autoresponder. Basically if you are only sending emails to friends or family then you will not need an autoresponder…a regular email service will more than adequately meet your needs.

When using regular email, you manually write out and send an email to, typically, one person at a time and every time you want to send an email message then you have physically write it out and send it.

Why Do I Need An Autoresponder?

If you find that you are regularly having to send the same emails to different people then you most certainly could benefit from using an autoresponder which will allow you to send the same email, or series of emails to multiple people, automatically as they sign up to receive emails from you.

If you don’t regularly send the same emails to different people – but could see how doing so would be of benefit to you – then you could also benefit from using an autoresponder.

Here are just some categories where using an autoresponder could bring big benefits and save you a lot of time in physically sending emails.

small businesses – contact your customers and keep them updated with special offers and promotions

large businesses – keep customers updated with special offers and promotions while also managing your internal email communications

special interest groups – send out information about your niche to those who share the same passion as you.

bloggers – let your readers know as soon as your blog has new content

affiliate marketers – promote launches and affiliate offers to your list at exactly the time you want to. Never miss a launch date again.

restaurants – let your customers know about special menus, themed events, food and beverage deals and offers.

website owners – maximize targeted traffic by building up a subscriber list of fans.

political groups – contact potential voters, organize support and publicize campaigns.

churches – contact your congregation about upcoming services, spread God’s word and reach out to the wider community.

non profits – highlight the work you do, explain why it is so important and raise your profile.

internet marketers – having an efficient, reliable autoresponder is the life-blood of your business.

These are just a small selection of people who would benefit from using an autoresponder, but the list is virtually endless.

In all cases there has to be a desire to communicate information to a specific group of people on the one hand and a desire for a group of people to receive that information on the other.

An autoresponder is the tool that brings those two groups together and ensures that your message gets out quickly and efficiently.

Share this:

• StumbleUpon
• Google
• Facebook
• Twitter

Why Do I Need An Autoresponder?

What Is An Email List?

When it comes to communicating with groups of people via email, then you will constantly hear people talking about their email lists.

But what is an email list, where does it come from and why do you want one?

So let’s break this down and look at each question in turn.

What is an email list?

According to Wikipedia: “A mailing list is a collection of names and addresses used by an individual or an organization to send material to multiple recipients. The term is often extended to include the people subscribed to such a list, so the group of subscribers is referred to as “the mailing list”, or simply “the list”.

That is factually correct but it misses one very vital element which you will need to understand if you are going to get the best out of the interactions you have with your list.

Never overlook the fact that your list is made up by individual people and it is the individuals on the list with whom you are communicating when you send out emails.

This may seem like an obvious point but it is something you should have at the forefront of your mind every time you communicate with your list, so that your messages are always personal and relevant.

So while you will be sending emails to multiple recipients, the trick is to make each recipient feel as though the email was written just for them. Achieve that and you will have a really wonderful relationship with your list.

Where does my email list come from?

When you use automated email software like RocketResponder for the first time, you don’t have a list at all to begin with.

What happens is people subscribe, or sign up, to be added to your list. If you have a website or blog you can invite people to sign up to your list in order to receive relevant information from you about their particular area of interest.

It can be quite common to give subscribers an incentive to join your list, such as a free report, a discount on their first order from you or some other offer which may encourage them to trust you with their email address.

It should go without saying that you will get the best response from your list of people if you actually deliver what you said you would when people granted you permission to email them.

For example if you promised to give people your ‘insider secrets’ to getting upgraded by the major airlines as an incentive to join your list then this should be the first thing they receive.

Be upfront and honest with your subscribers and you can have people on your email list for many years.

Why do I want an email list?

No matter what industry or niche you find yourself in, you will want an email list is there is a group of people with whom you would like to communicate via email.

You might want to promote your latest offers to potential customers, inform people about your specialist area of expertise, get a message out to supporters, inform, entertain or raise awareness for a cause.

If you have something to say and there is an audience which wants to hear your message then the email list is a way of bringing you and your audience together and a service like RocketResponder is the tool which manages every aspect of this communication.

 

What Is An Email List?

Why Building A List Is Like Tending A Lawn

It might not appear that building a list has anything to do with keeping your lawn looking good…but it has.

One of the mistakes that listbuilders tend to make is concentrating on the numbers on their lists to the exclusion of everything else.

This would be similar to just laying a new lawn and doing nothing but ensure that the grass grows. While this will work well for a while, soon the grass will become unmanageable and you will not have the results you wanted.

However if you spend time regularly ensuring that the new lawn has the right nutrients it needs, is regularly watered and trimmed then it will look good all year round.

It is exactly the same when it comes to building a list – it needs regular maintenance and while the work needed is not too hard or even too time consuming, but it does still need to be done.

Here are three top tips to help ensure that you get the very best out of your email list:

1. Remember that you are building a list of people. The names and email addresses on your list all belong to individual people so be sure to treat them as both people and individuals. Be personal, write for the individuals on your list and not to the overall list as a whole. That way people will feel that they matter to you and that you want to help them. Using an autoresponder like RocketResponder can really help build the personal touch between you and your subscribers if you take care to treat your list as a group of individuals.

2. Be helpful, informative and respectful. Never forget that you do not have people on your list as a right…they are there because they want something from you. Generally the ‘something’ that people want is information relevant to their needs. Take care to draft a series of emails that will meet those needs so that your subscribers get the information they want in a timely manner. Make sure that every new subscriber gets a welcome email and that you let them know how they can contact you when they need additional information or when things go wrong.

3. Be flexible and react to fast-moving events. A good autoresponder is not just there for sending out a pre-written email series – it is much more flexible than that. Sometimes you will want to send out emails to your subscribers which do not fit into the pre-programmed series of emails that you had planned in advance. This is useful when you are reacting to breaking news or to new events in your niche or when you have some exciting news to impart or a new offer or promotion coming up.

It does not take too much time to keep on top of your email list, even when it grows to a large size. Just take the time and effort to tend to your list just as you might tend to a well-cared-for lawn and you will be sure to get the very best results from your list-building activities.

Why Building A List Is Like Tending A Lawn

What Is Email Marketing And Why Should I Use It?

What Is Email Marketing?

When you send a commercial email to a potential client, a customer, a subscriber or to any distinct group of people, then that is email marketing.

You are using email to market your products, goods or services or may be alerting your target group to your latest offers or promotions or simply be raising awareness or helping for form opinions with your email message.

According to Wikipedia, email marketing “…involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness…

“Broadly, the term is usually used to refer to sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately…”

Whether you are a traditional offline business, an online business, a charity, non-profit organization, a specialist interest group, website owner or blogger, you can all use email marketing to add value to what you do.

In fact if you could benefit from sending a message to any group of people, to either help market your products, raise awareness about the causes you support, or drive traffic to your blogs, then an email marketing software tool like RocketResponder is ideal for you.

For whatever purpose you may decide to use email marketing to get your message across, there is one golden rule which cannot be over emphasized. You must have the permission of the people you are sending your emails to, before you communicate with them.

Fail to do this and your emails are simply spam, so getting permission is vital. RocketResponder is designed to ensure that only those people who have expressly agreed to hear from you will ever get your emails.

Furthermore, the moment they decide that they no longer wish to receive your marketing messages they are automatically removed from your mailing list with just a single click of the mouse button.

Using an automated solution to handle your email marketing is very powerful, cost effective and can really help you get your message across to the very people you want to target and, more importantly, to the very people who want to hear from you.

What Is Email Marketing And Why Should I Use It?