Email subject lines - final selection for now

Here is the final look at email subject lines for the year – I thought I would give you a break next month with the holidays coming up.

I hope you have enjoyed this series and that your own RocketResponder emails have had improved open rates because you have been taking care with your own subject lines.

So here are the final six for now at least:

• WOW! This is HOT HOT HOT Right NOW! – Ok well maybe it is “hot hot hot” but it seems like you are trying too hard to convince me. Result: Very offputting and I will move on. Unopened and deleted.


• Mega Stoon – What is it with two word subject lines which make absolutely no sense at all? Stop doing it. This is driving me crazy. Deleted for the sake of my sanity.


• sanity – Seriously the very next email which caught my eye had the subject line “sanity” and nothing else. These people are testing my patience.


• Use this & get new leads instantly! – At last an email I want to open. Notice how I am not told what “this” is. The idea is that I have to open the email to find out. An excellent subject line. I knew there was one out there this month.


• Alphabet Soup: IPAS & PBAs – I am totally lost already. If the subject line is this confusing then I am highly unlikely to want to find out what the body of the email has in store. Not opened.


• Patrick Want to do us both a Favor? – Who doesn’t want to do a favor for someone? And who doesn’t like having a favor done for them? So this is an email I would certainly open. As an aside it came from the same person who sent the Alphabet Soup email, so for any given person some subject lines work and others don’t.

Let me know some of your favorite and least favorite subject lines and also let me know what you have thought of this series…and whether you would like to see some more of the same.

Email subject lines - final selection for now

Email subject lines - the examples keep coming

We continue our RocketResponder series on email subject lines with six more examples.

I was asked the other day if these examples are real or whether I have just made them up.

Well I can assure you that every single one of them is 100 per cent genuine.

So here is this month’s selection:

• Ganhe dinheiro visitando essa pagina – Well as I don’t speak Portuguese I would give this one a miss.


• Before you join a site you intend to join anyway do it through us… – The problem here is that I don’t know who “us” is and I am not given any real incentive as to why I might want to join a site through the people who sent the email. This just fails to grab me or capture my attention enough to open the email.


• stuck at start? – This is good. Anyone who feels that they are stuck at the beginning and have no clue what to do next would probably at least consider opening this email. Nicely done.


• Youve Found Gold $1000-$8000 Commissions: FREE Report – This might be true or it might not be. In any event I don’t believe it so I won’t be clicking on the link. Yes I do make snap decisions when reading a subject line…and so do you.


• Auto responders – What does that mean? You might as well say “Dog food,” Green paper,” or “Dirty shoes.” Come on you can do better than that!


• MULTY ONE – Yes that was the subject line. It makes Auto responders sound almost interesting. The point of a subject line is to get the email opened and not to confuse the poor reader.

We will be back next month with some more.

Email subject lines - the examples keep coming

Email subject lines - the examples keep on coming

Thanks to everyone who has said that they enjoy this series of email subject lines blog posts.

We enjoy putting together and we want all RocketResponder users to get the very best possible results out of the service we provide.

Here are six examples of other people’s subject lines to have a look at:

• Find the Hidden Promo Codes! Then Tell Others! – No! If I find them I am keeping them to myself. It does sound like too much hard work but if I had a bit of time on my hands I might have opened this email. A bit unsure of this one really. This is one of those subject lines where I want to hear your views.


• *LAUNCH*- HAPPENING NOW** Earn 75% Comm. PAID DAILY – What purpose the four asterisks actually serve is beyond me. And is it only me but does 75 per cent commission put any one else off? I just think that if a program owner has to give away so much of his income then something does not seem quite right. Not a chance of me ever clicking this email. Deleted.


• RE-LAUNCH! Cash JackPot Points! 2 Level Commissions Now @VLD! – I don’t have the faintest idea what this is about and I am not going to waste any time trying to find out. Terrible subject line.


• Patrick Join Us for Wonderful Wednesday Webinars – This just works. Wonderful Wednesday Webinars is the phrase which makes me open up the email. A winner.


• Ahhh F**K THIS! – This is, without doubt, the worst subject line I have ever read. It was so bad that I replied to the guy who sent it and told him never to contact me again. There is just no excuse for this kind of language. No matter how good your offer is or how ideally suited it is for me, if you put this kind of email in my inbox I will never want to do business with you.


• SafeList With a Twist – and a Cycler! – This was winning for me until the part about the cycler. SafeList With a Twist is all that was needed to capture my attention enough to open the email. Know to quit when you are ahead. Sometimes less really is more.

Meet back here same time next month for another look at this fascinating subject (if you excuse the terrible pun that is.)

Email subject lines - the examples keep on coming

Email subject lines - the real life examples continue

How are your RocketResponder emails coming along?

If you have been following this series you should really be thinking about your subject lines now.

How many of these people put enough thought into their own subject lines do you think?

• What can we do for you? – I like this as it puts the recipient of the email right at the heart of the message. It got the email opened and once inside the sender wasted no time in explaining what his program could do. I would only have changed it to read “Look what we can do for you…” just to avoid someone answering the question with the answer “nothing” and clicking delete. My change avoids the negative altogether and turns the subject line into a call to action which has the subtext – “Open this email to find out what we can do for you.” Good subject line. Liked it a lot.


• Patrick Here is an Extremely Simple Business Model that WORKS! – Love the message, hate the grammar. The mixture of capital letters and lower case letters is off putting and the random all capital word at the end is even more so. This detracts from what is actually a very powerful marketing message. I will forgive the grammar errors and open it any way. Works for me.


• LibertaGia – If your subject line looks like a spelling mistake I won’t open the email. Deleted already.


• ListJumper == High CTR! – I know what ListJumper is and I know what CTR stands for. However take a step back when you write a subject line. If I didn’t already know these terms then this would mean nothing to me at all. As for the two equals signs in the middle I have no idea what that is all about. Not a great subject line by any means but I have seen worse. I wouldn’t be tempted to use it.


• WARNING .. highly addictive! – That is all it would take to get me to open this email. Remember all you want to do is build up enough curiosity to get the email opened. In this case three words is all that is needed. Best of the month.


• Let Me Show You The Way – Yes, this works too. Hooked in six words this time. The internet can be a daunting, scary place, especially for the new and inexperienced. Why would you not want someone to show you the way? Opened.

I am off on the look out for some more now, see you back here in a month.

Email subject lines - the real life examples continue

Email subject lines - still more real life examples

Mastering email subject lines: It is the last Friday of the month which means it must be time for some more RocketResponder subject lines.

Here is another selection of genuine subject lines that people have thought fit to grace their emails.

As usual some work better than others:

• I had to read this twice… – This is a sure fire winner for me. You could use this about virtually anything and have a good chance of getting your message opened. Hints of something exciting, different, extraordinary…it has got me hooked.


• __________How_to_Make_50K_Monthly______No_Monthly_Fees____Pays_Weekly__ – Yes this is honestly how the subject line was written. I don’t think I have ever seen anything like it before. What a mess. And, before you ask, no I didn’t open it.


• Patrick LUCK / KARMA do you BELIEVE? L@@K – If your subject line looks like it was written with a random word generator then I will give it a miss. Unopened. Dreadfully bad.


• Clixsense – Is that all you are giving me? I am all in favor of keeping things short but give me a bit better than that. What about this instead: “Want Cents. Make Cents. Clixsense.”


• No More Joining No Moere False Promises! – And no more spell checker by the looks of things either. Apart from the spelling mistake which should have been corrected, this is not a bad subject line. Anyone who has been online for any length of time will know that “false promises” are all too common. This writer knows their audience. Yes I would open this.


• Got a Minute? – No I am far too busy, go away. I think most of us could spare a minute or so if someone asked us nicely. Short. Catchy. Clever. It works for me. Best of the month (however the standard is particularly low this month.)

Let’s meet back at the same place in a month for some more.

Email subject lines - still more real life examples

Email subject lines - more real life examples

mastering email subject lines: The RocketResponder email subject line series keeps on coming…it is hard to believe that another month has passed already.

Just where has this year gone? Hopefully your email marketing campaign is working well for you but there is always room to improve.

See what you think of these half dozen subject lines which were randomly culled from our inbox:

• Buy 1 year of hosting get the 2nd year FREE! – This is from the ‘tell it like it is’ school of subject line writing. You know exactly what you will get when you open this email. If you don’t need a hosting deal right now then there is no need for you to look at the email at all but if you do then you might be very tempted to take a look inside. Don’t be afraid to try out this approach from time to time.


• INVITATION to EARN thousands of DOLLARS ! – Since when does anyone need an invitation to earn money? Also the random capital letters and the unnecessary apostrophe make the entire message sound a touch desperate. I would pass this one by. It fails to excite me at all. #Fail


• We Just Went Viral!!! We Took The Only Top Spot In The World – Really? How very nice for you but what has this got to do with me and why should I even care? Let me put it another way. I don’t care about you, I care about me, so make the subject line about me next time. I wouldn’t have opened this email.


• Hurry ! Scurry ! best EVA positioning NOW – This started off really well and then they only had to go and spoil everything. I don’t know what EVA positioning is and I don’t have time to find out either. This one can pass me by. I think this opening would have been so much better if it said: “Hurry! Scurry! Never Have to Worry!” instead.


• ~~fname~Well Save You From the Sharks! – Oops someone didn’t use the test email function before pressing send. So you got the personalization wrong; I assume you mean “We’ll
  
  Save You…” and not “Well Save You…” which makes no sense. Also if you are going to use every word in capitals then the lower case “the” stands out for all the wrong reasons. Finally an unnecessary apostrophe just to make this subject line disaster complete. 0/10 Dismal.


• V TEN Leverages Traffic of TEs Mailers Blogs & Popular Sites – It very well may do but this subject line sends me to sleep. I would enter it in the “worst subject line of the year” awards but that’s about it. Another poor effort but still miles ahead of the previous entry.

Let’s meet back here in a month’s time and do it all over again.

Email subject lines - more real life examples

Email subject lines - real life examples

Mastering email subject lines: Hopefully by now you are getting good with your RocketResponder subject lines.

Have a look at this latest selection and see whether you agree with our assessment or not:

• No Cost Leads – [Video] – Wow, someone really pushed the boat out with this one. So if I open this email I will have to watch a sales video of some sort. The only question on my mind is how much will these “no cost leads” really cost me. Totally off putting so I won’t be opening this one.


• Welcome to the Most Advanced Mailing System on This Planet! – I have been using traffic exchanges for long enough to know exactly what program this refers to. I would bet that this is copied and pasted from the “affiliate resource” section of the membership site in question. It is a good subject line but it is often a good idea to use something unique rather than a subject line which is shared with the entire membership. On the other hand if a subject line is good enough to get the job done then there is no harm in giving it a go. I like this subject line.


• This Little Ebay Selling Trick Blew My Mind… – I love this, absolutely love it because if you are the least but curious you will want to know: “What trick is this, tell me more. You must tell me more now.”
  
  Note that this could work with a variety of different subjects because it follows this formula: “This Little [insert subject here] Trick Blew My Mind…” So you could say somerthing like “This Little RocketResponder Tip Blew My Mind…” or “This Little ListNerds Secret Strategy Blew My Mind…”


• Patrick Joe Freyaldenhoven reveals the secret of his success – Maybe I am missing something here but who is Joe Freyaldenhoven? Also personalizing the message is confusing here unless the guy who is revealing his secrets is actually called Patrick Joe Freyaldenhoven. I would prefer something like: “I Am Ultra Successful: This Is My Secret…”


• A Must Have Tool for ANY Affiliate! – Seven short words and every one a winner. Would I open this? Of course I would. I really want to know what this email is promoting. #Winning.


• No Recruiting No Cost No Kidding – The repeated use of the word “No” gets a big “Yes” from me. It is catchy and has me asking what it is all about so I want to open the email and find out more. You can also use this for yourself. Just add your own subjects. No [x] No [y] No [z]

Don’t forget there will be another selection next month.

Email subject lines - real life examples

Email subject lines - another six real life examples

Choosing email subject lines. You should know by now that at RocketResponder we love our subject lines.

Get them right every time to get your emails opened. Put at least as much thought (if not more) into your subject line as you do to the main body of the email.

Here are another six subject lines which caught my eye this month…

• Sunday – take a rest breath deep in your chest – Ok well I have no idea what any of that means but on this occasion it doesn’t matter. Rhyming “rest” with “chest” means some thought has gone into this and I am wondering what it is all about. I would open this. Well done.


• CLIXSENSE AWSOME PTC!!!!! – Three words and three huge red flags for me. All capitals – wrong. Spelling mistake – wrong. Five apostrophes – wrong, wrong, wrong, wrong, wrong. Awful subject line – worst of the bunch this month without any doubt.


• Disappointed with ListNerds? Have you tried.. – This is the “ask a question, then leave them hanging” approach to subject line writing. Highly effective. Works very well. Try this technique for yourself. Best of the bunch this month.


• You upgrade… you get your ads seen on me! – The opposite of the example above but not in terms of effectiveness. This tells you exactly what you can expect to find in the email. I would expect this to be a cool incentive to upgrade in a program from either an owner or a switched-on affiliate. Either way I would open it to find out more.


• Internet marketing with a cube. Get free UNLIMITED traffic for ever!!! – I am actually unsure what I think about this one. It is a bit long, I hate the three apostrophes (only ever use one, and even then only if you really must) but the use of capitals works. It sounds as though it may be a bit complicated or gimmicky (what is marketing with a cube all about?) but I probably would open it to find out more. What do you think of this subject line?


• My Favorite Promotion Product – This is good. If I have signed up to someone’s list then it follows that I have at least some interest in what you have to say. So by telling me you have a favorite promotion product and leaving it at that I am going to open the email and find out more. A real winner. Excellent subject line.

Look out for more subject lines next month.

Email subject lines - another six real life examples

Email subject lines - six more real life examples

Subject line tips: Continuing our look at real examples of email subject lines, we discuss a new batch of emails.

Remember it is the job of RocketResponder to get your emails delivered but it is your job to get them opened.

Use a good subject line and you will get your emails opened and read.

Here are six more real life subject lines:

• Almost like having an ATM at home… – This is one that I wouldn’t open because the suggestion is that it is promoting a program where you don’t really have to do anything to get lots of cash. Look, earning a living requires time and effort. I can see why many people would open this email though so I would not be surprised if it didn’t get a decent open rate.


• Famous program. – I can’t help thinking that absolutely no thought has gone into this subject line at all. If the subject line reads like a crossword clue than I am not going to waste my time trying to work out what it might mean. (On the other hand if you make your subject line deliberately look like a crossword clue then you will certainly get my attention.) “Famous program” just does not do it for me though I am afraid.


• BRAIN ABUNDANCE presents BRAIN FUEL PLUS – Every word is in capitals except for one. Why? What is brain fuel plus? How would it be different to brain fuel?  What even is brain fuel anyway and who or what is brain abundance? A subject line which prompts you to ask questions is generally good. The trouble here is that I have no desire to know the answers to any of these questions.


• Command Control Cash In… – Alliteration works. Using the same letter to start each word can capture the reader’s attention so well. I would have used a commas to separate the words (Command, Control, Cash In…) but that is just a minor point. Great subject line.


• Dont Be Ordinary Be Awesome – Yay for being awesome. I would open this just to find out what is in the email. The subject line has sparked my curiosity enough to open and read it and that is all it ever has to do. Awesome.


• Do NOT build an email list – I hate random capital letters in subject lines but I love this subject line. Why? Because the use of capitals for the word “NOT” is both deliberate and highly effective. It is not just a random capital word thrown in for effect. This is a subject line which would stop a lot of people in their tracks…including me. Already opened. Best of the bunch this month.

Look out for more subject lines next month.

Email subject lines - six more real life examples

Email subject lines - another six real life examples

Email marketing tips and tricks: At RocketResponder we know how important email subject lines are, which is why we want you to give them some careful thought.

Here is another selection of real-life email subject lines and some thoughts about how effective they actually were:

• I am giving away $100 just to join a free program! – Ok well it does sound a bit too good to be true but it is also rather intriguing at the same time. I would have most certainly opened this to see what it was all about. Good subject line.


• Hi there Patrick – Take a look at this – Personal, informal, engaging and with just a hint of mystery. “Take a look at what?” I am asking. Now I am curious enough to open the email and find out more. It works. Excellent subject line.


• DR.CLIX !!!! D0ctor that treat dead traffic the right way..000h yeah!! – Ok so I know what Dr Clix is but if I didn’t then this subject line would be totally confusing. I also hate the way that the sender uses zeroes instead of the letter “o.” It does have me thinking “What is the right way to treat dead traffic?” and also “What does the term ‘dead traffic’ even mean? However as I don’t expect to get the answers in the email I wouldn’t open it.


• How I Went From 0 to 150 Leads in 30 Minutes.. – Apart from the fact that the ellipsis (…) is a series of three dots and not two, this is almost perfect. Yes of course I want to know how you did what you say you did. Opened. Success. Well done.


• goldline – Seriously? That’s really it. Without context this is just a random word. It does not make me think of anything. Woeful. Deleted already.


• Launched in 2013 with custom script – Probably just a bit too random and meaningless for my liking. I really can’t be bothered to open it to find what launched in 2013 with a custom script. Failed. Deleted.

Look out for another selection of email subject lines next month.

Email subject lines - another six real life examples

Email subject lines - six real life examples

Why email subject lines are so important: I can’t stress enough how important the email subject line is to your entire message.

Remember it is either your best friend or your worst enemy. At best it will encourage people to open your email and find out what you have to say. At worst it will prompt your subscriber to hit the “delete” key and possibly even the unsubscribe button too.

So I thought this would be a cool thing to do. Every so often I will take a smattering of emails that I have received…share the subject lines with you and let you know what I think of them.

Maybe you will agree with me. Maybe not. However the whole point of this is to get you to think carefully about the subject line each time you send out a RocketResponder email.

So here is today’s list to get started:

• FREE 12 Dollars! Free Traffic and More Cash! – Using two exclamation marks and shouting out the word free makes this look just a little too desperate to get my attention. I would have opened it just to see what it was all about but I am already thinking: “Nobody just hands out $12 at random so what do I have to do to get my “FREE 12 bucks.”


• Patrick Did You Check Out Click My Offers Yet? – Well actually, now that you come to think of it, I don’t think I did. I like this subject line. It is personal and engaging. I go to my inbox and here is a question for me to answer. Now I am thinking that maybe I should at least check out these offers to see what they are. I would open this email.


• Building Residual Traffic & Commissions is simple – This is the opposite of the last one – generic and totally unengaging. If I had the time I might open this email but I would probably actually leave it in my inbox “for later” and then just delete it when I got bored of still seeing it after a few hours.


• 
  
  Give Away Lead Generating Systems & Get R I C H – Generic and off putting. Spelling out the word “rich” like that and putting it in capitals makes me think the sender is trying to get around spam filters. I would not open this one.
  
  


• Patrick Join Us in The Womens Lounge – As I am not a woman I think I may give this one a miss.


• New Gpt Site – I have no idea what a Gpt Site is so if I don’t understand the subject line I certainly won’t open the email. (Ok so being a curious kind of person I had to look it up – Gpt stands for “Get Paid To…”) However it is best to avoid this kind of shorthand in subject lines unless you are absolutely certain that your readers will understand it too.

OK that’s it for this month – I will be back with another selection of email subject lines next month.

Email subject lines - six real life examples